Marketing – andypudmenzky.com

What’s Your Storer Lifetime Value?

20 June 2019

This article also appeared in the June issue of the SSAA’s “Insider” Magazine… If you spend an average of $200 acquiring a storer through various marketing channels, but they only […] Read More

Self Storage Marketing Tip: Is your space estimator a lead-gen tool?

13 November 2018

Most self storage space estimators follow the same design – where your storer uses a long, often non-mobile friendly form, to enter their items & work out how much storage […] Read More

Self Storage Marketing Tip: While you wait…

03 November 2018

The time between a storage unit reservation and move-in day is a great opportunity to make the most of a new storers onboarding experience with you. After all, a memorable […] Read More

Self Storage Marketing Tip: Start your Christmas advertising now

22 October 2018

As the year begins to draw to a close (wow, can you believe it’s almost November at the time of writing), people are starting to plan their festive season holidays, […] Read More

Self Storage Marketing Tip: Make the most of your leads

16 October 2018

In nearly all cases, regardless of where it came from, a lead costs money. Be it a Facebook lead, someone who clicked on your Google Ad, someone who got your letterbox […] Read More

Self Storage Marketing Tip: Predict periods of low occupancy

11 October 2018

Self storage, like any industry, will have its quiet periods. While predicting when a drop will occur sounds like something best left to a fortune teller, it’s actually easier than it […] Read More

2018 SSAA Convention, Brisbane

22 August 2018

I recently had the pleasure of presenting at the Self Storage Association of Australasia’s (SSAA’s) 2018 Convention, which was held at the Brisbane Convention & Exhibition Centre. My presentation, titled […] Read More

Using Customer Journey Maps to Improve Experiences (Part 3)

14 March 2018

Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? […] Read More

Social Advertising in 2018: Storytelling Is the Key to Successful Engagement

04 March 2018

A recent We Are Social Global Digital Statshot shows that over 51% of web visits are now performed on mobile, with an Ericsson report from June 2017 highlighting that video […] Read More

Using Customer Journey Maps to Improve Experiences (Part 2)

01 February 2018

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they […] Read More

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