Based in Brisbane, Andy Pudmenzky is a marketing consultant with over two decades of experience in web technologies, marketing, graphic design, theatre audio / visual and event management. | More...
In nearly all cases, regardless of where it came from, a lead costs money. Be it a Facebook lead, someone who clicked on your Google Ad, someone who got your letterbox […] Read More
Self storage, like any industry, will have its quiet periods. While predicting when a drop will occur sounds like something best left to a fortune teller, it’s actually easier than it […] Read More
I recently had the pleasure of presenting at the Self Storage Association of Australasia’s (SSAA’s) 2018 Convention, which was held at the Brisbane Convention & Exhibition Centre. My presentation, titled […] Read More
This post is certainly a little different from my usual Marketing or CX (Customer Experience) pieces, but a number of people have asked me about this over the years, so […] Read More
Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? […] Read More
A recent We Are Social Global Digital Statshot shows that over 51% of web visits are now performed on mobile, with an Ericsson report from June 2017 highlighting that video […] Read More
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they […] Read More
A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts […] Read More
In early 2016, Google CEO Sundar Pichai announced that 20 percent of queries on its mobile app and on Android devices are voice searches, with this number predicted to be […] Read More
Most of the time the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post […] Read More
Introduction Many of you will know that southeast Queensland recently experienced heavy[..]
Here’s an evolving, always-updating page for storm chases that I’ve taken part[..]
I recently joined three friends for an all-points (flights) trip down to[..]
