Since 2006, Andy has been the Customer Experience & Marketing Manager at a software company, where he sets budgets & formulates campaigns, designs print & web media, video content, records voiceovers, writes content for eBooks & inbound marketing collateral, and designs + maintains a number of company websites. | More...

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What does your email address say about you?

Many people out there don’t even think twice about their email address – its just an address, yeah? I mean, as long as it gets you email, you don’t care, right?

Well maybe you should think again. Take a good hard look at your email address and think to yourself… “does it advertise my business?”. Many companies out there seem to be prefectly content with having an email address that does nothing but advertise their internet provider. Maybe you’re one of them!

Let’s take this example as a case in point. Your email address might be, say, somecompany4@bigpond.com or some37@xtra.co.nz. But wouldn’t it be so much better to advertise yourself instead? I mean, it’s free – so why not? Info@yourcompany.com.au, for example, looks so much better – and people will know exactly what your website address is going to be – because it’s right there on the back of your email address!

If you’re keen to find out how to stop advertising your internet company to the world, and want to start advertising what you do instead, please get in touch with me.

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