Based in Brisbane, Andy Pudmenzky is a marketing consultant with over two decades of experience in web technologies, marketing, graphic design, theatre audio / visual and event management. | More...
Following up leads (sales enquiries) is one of those self storage tasks that often gets left to the bottom of the ‘to-do list’. It takes time and some of your staff may not feel comfortable calling back out of the blue – but it’s also one of the most important aspects of the sales process; now-so more than ever.
In today’s fast-paced online world, people expect answers quickly – if not immediately. If we look at the average* storer, they generally…
From these statistics, we can see that time is of the essence, you need a good website and if it doesn’t provide at least some idea of availability and pricing online, then you definitely need to get back to any enquiries quickly. If you delay this process & let your competitors get in first, you’ll could lose out altogether.
Enquiries are generally best followed-up quickly by telephone, with an email chaser shortly after (you can easily setup the email template in your self storage management software). In the email, detail:
Last of all, don’t be afraid to ask for the business on the phone or in the email. After all, if it’s genuinely a good fit for your customer, then there’s less chance they’re say ‘no’.
If you or your staff don’t feel comfortable asking for the business, give this post a try; Top 10 (Easy) Ways to Ask for the Business. It features some great tips on how to do so, without sounding pushy. Got any other sales tips? Let us know in the comments below.
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