Based in Brisbane, Andy Pudmenzky is a marketing consultant with over two decades of experience in web technologies, marketing, graphic design, theatre audio / visual and event management. | More...
As we head into a new year, it’s always important to reflect on last year & see what worked well for your self storage facility, find out what could have been done better – and try a few new things for the year ahead. Let’s kick off with five easy ways to grow your self storage customer base & save you some valuable time.
Most self storage associations publish electronic versions of their legal agreements, so why not set these up in your self storage management software?
With over 90% of people reading a text message within the first three minutes of receiving it*, it’s clear that SMS is an excellent tool for engaging with your customers. While SMS is an obvious choice for ensuring your invoice reminders & overdue notices don’t get ignored by storers, you can also use it to confirm reservations, welcome storers, send branded how-to videos a week before move-in and so much more.
Asking storers for their honest feedback does two things;
I recently wrote about the importance of collecting & actioning customer feedback, so feel free to click through if you’d like to learn more.
The office at your storage facility likely opens some time after 8am, and closes sometime around 4pm – but potential storers will generally research ways to fix their storage problem either on their commute to/from work, after dinner or on the weekend. In fact, looking at Google search trend data for the last few months, we can see that the majority of searches for self storage are performed outside of business hours.
If your website can’t help a potential storer with their query – be it find your pricing or reserve a unit online outside of your office hours, then how much business are you losing? Adding these modules to your website is easy and allows your self storage facility to generate business & earn back marketing spend – even when there’s no one in the office. Good self storage management software will give you this website functionality.
Receipting manual payments, chasing late-paying storers, reconciling accounts… it all takes up valuable time that is better spent selling to new storers. Good management software will include options for integrated payments to help you get paid on time. One such provider is Ezidebit – their integrated, PCI-compliant bank account & credit card direct debit solutions are perfect for recurring self storage payments;
Part of planning the year ahead involves analysing what worked well in years gone by. If you’re tracking marketing data in your self storage management software, it’s as easy as running a report. You’ll find out how people are finding your self storage facility, why they using your business, why they’re leaving, what postcodes they’re in and what type of business they’re in.
All of these statistics can be used to refine your marketing spend and target the right people for self storage; be it through Facebook / Google Ads, a letterbox drop – or by getting in touch with other relevant businesses (removalists, real estate agents, etc) in that area.
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